SaaSiest Amsterdam Executive Edition
The room where Europe's leading SaaS & AI executives share what actually works.
Spend one day learning directly from the executives building and scaling Europe's most ambitious B2B SaaS and AI companies. Every conversation is designed around one thing: operators helping operators.
Who is in the room?
Meet Some of the SaaS & AI Leaders Already Joining Us
Alex Maruseac
VP of Software Engineering, NewGlobe
Alexander de Ruiter
CEO, Spotler
Alexander Wijninga
CEO, Watermelon
Alexandre Kinapenne
Head of Sales & CS, Nodalview
Anika Zubair
Founder & CEO, The Customer Success Pro
Anna Boyarkina
Director, Transformation, Miro
Annee Spijkervet
CRO, Ugure
Annika Borgstede
Head of Operations, wax.
Anouar El Haji
Founder, CEO & Pricing Doctor, Veylinx
Ashley Herbert
Director of Product Marketing, Bynder
Bas Klarenbeek
Head of Sales, Leadinfo
Bas Smeulders
COO & Co-Founder, Sendcloud
Bettina Specht
Head of Marketing, Beefree SDK
Björn Andreßen
Chief AI Officer, Spotler
Bram Verniest
Co-Founder & Head of Enablement, CHILI publish
Brendon Montgomery
Chief Revenue Officer, Vesper
Britta Buchholz
Sales Director, Sana Commerce
Camilla Scholten
Co-CEO & Co-Founder, CustomerGauge
Chantal van der Velde
VP Commercial AI Programs, Cyclomedia
Charles Beaumont
Founder & CTO, TheyDo
Christian de Waard
CEO, Effectory
Coen van der Pas
Finance Director, Legalsense
Daan Bakker
VP Growth, S4D
Dave Killeen
Field CPO, Pendo
Dimitra Retsina
CPTO, Kelome
Elena Cocco
Chief Revenue Officer, AlisQI
Eline Wolters
VP of Customer Success, Younium
Elodie Frost
Head of Customer Success, Channext
Emilie Dubau
Head of Customer Success, AIHR
Eric Haeken
CCO, Verbolia
Erlend Mohus
Chief Strategy & Acquisition Officer, SuperOffice
Evelina Petrova
VP Revenue Operations, Ayden
Frédéric Van de Calseyde
Chief Commercial Officer, Shiftbase
Geoffroy D'Halluin
CEO, Guideflow
Gijs Nelissen
Co-Founder & Head of Product, Prezly
Horatiu Mitu
Marketing Director, ex-Newzoo
Hugo Pereira
CMO/CGO, Gitbook
Io Michels
Head of Customer Success, Channable
Jasper Vloedgraven
CRO, Returnista
Jeroen De Wit
CEO & Founder , Teamleader
Jessica Laan
CRO, Channable
Jessica Rangel
Head of Marketing, Churned
Jonathan Teir
Co-Founder, Greenstep
Jordy van Gent
VP Revenue Marketing, Puzzel
Joris Goossens
CEO, Newzoo
Joris van Leeuwen
Chief Revenue Officer, Lucanet
Jos Houben
Co CEO, SpendLab
Jos van Driesum
CPO, Blinqx V&H
Juliette Potuznik
VP Sales & Marketing, Billy Grace
Kees Henniphof
VP Marketing, CHILI publish
Koen Stevens
CEO, Ambassify
Lilia Medaghri
Chief Sales Officer, Ringover
Loic Gabriel
Director, Plusgrade/Oaky
Luc Lammers
VP Sales , Nory
Maaike Voeten
CEO, Textmetrics
Madhav Bhandari
CMO, Storylane
Manav Singh
CEO, Legalsense
Marc Van Den Berg
VP product and engineering, Foleon
Marcus Kallavus
Head of Revenue, Messente Communications
Maria van der Ploeg
VP Customer Success, TimeEdit
Marianne Bjelke-Andersen
COO, Xait
Marieke Rodenrijs
VP of Global Marketing, Sana Commerce
Marieke Saeij
FieldBuddy, CEO
Mark Veldkamp
Executive Director, Tweakwise by Orisha
Martijn Beens
Chief Commercial Officer, Elfsquad
Martijn Terpstra
Chief Sales Officer, Papirfly
Martin Kåver
VP of Sales & Co-Founder, Younium
Martin Michels
Head of Demand Gen, Sendcloud
Martine Niermans
SR Director of Customer Success, Zendesk
Martine van Deursen
Vice President of Customer Success, Foleon
Massimiliano Fattorusso
Lead Product Manager, Beefree SDK
Matthijs Huiskamp
Founder & CEO, Altura B.V.
Meghan Parinussa
Commercial Director, Appical
Menno Worst
Founder, Maileon
Merel van der Lei
CEO, Wyzetalk
Michael Bevan
CMO, Veylinx
Michel Rasing
Head of Growth, Channable
Michelle Van der Wilk/ Rouhof
CEO, Newzoo (Former)
Mina Salem
Sales & Revenue Operation Director, Good Sign
Niklas Jakobsson
Managing Director / SVP, TARGIT / Forterro
Pascal Van Baren
Head of Customer Success, Effectory
Peter Lalonde
CCO, MediaLab
Philippe Corbisier
VP Sales, Leexi
Pieter Boon
Founder, ImpactPilot
Pieter Versloot
Founder, Plate CMS
Ralph Brasker
CEO, Byner
Raymond Huner
SVP Global Sales, TOPdesk
Remco De Vries
VP Marketing, DataSnipper
Renee Pieters
VP Finance, CustomerGauge
Reyndert Coppelmans
CMO, itsme
Richard Jonkhof
Global Director or Professional Services, Supermetrics
Robert Verkade
CRO, BullWall
Roos Reitsma
Founder, 1vy
Roos van Garderen
Head of Salesforce Technology, Adyen
Ruben van den Boogaard
Co-Founder & CPO, Alleo by Epassi
Rutger de Ruiter
Head of Product, CM.com
Saahil Karkera
VP of Customer Success, Plusgrade
Sander Van Gelderen
CMO, Effectory
Sarah de Thier Nagelmackers
Head of Business Operations, Dialog (Visma)
Sareena Hirani
AVP Customer Success , Amplitutde
Sjeel Koster
CMO, SourceWhale
Sophie Steinmeijer
Chief Customer Officer, TOPdesk
Stefan Van den Bussche
CFO, CHILI publish
Stijn Christiaens
Co-Founder, Collibra
Suzanne De Bruijne
Director of CSM, Sana Commerce
Thibaut Missiaen
CFO, Customs4trade
Thijs Cadier
CTO, AppSignal
Tim van der Sman
Head of Marketing, Plauti
Tim Van Hattem
CRO, Sana Commerce
Tom De Kooning
Co-founder, Driven Tech BV
Victor Raessen
Founder and CEO, Salesbuildr
Wietske van Hees
Managing Director, Appical
Xavier LOMBARD
CEO, Leexi
Why every seat is approved
Everyone in the room has earned their seat.
The quality of the day depends on the quality of the people in it. That is why every attendee applies and every application is reviewed, within 48 hours.
01
Apply.
Tell us about your role, company and the challenges you want to solve.
02
We review.
We confirm the seniority, company stage and fit for the room.
03
Get approved.
Accepted applicants receive a private link to secure their seat.
04
Join the room.
Arrive knowing every person around you passed the same bar.
Who can join
- Role
- Director-level and above
- Company
- B2B SaaS or AI-native B2B software
- Stage
- Past roughly €2M ARR or 20 employees
- Profile
- CEO, CRO, CMO, CFO, CPO, CTO, CCO, or equivalent
- Mindset
- Ready to share the good, the bad and the ugly
- Access
- Approved application only
The rooms
A full day designed around the job you actually do.
Most of the day is roundtable discussion with people who hold your job. Around the tables, operators share what they have built and what it cost them, with direct Q&A. You will hear what is working, challenge what is not, and leave with ideas you can use immediately.
The full day. All five rooms.
Your CEO day. Joint sessions included.
Your Revenue day. Joint sessions included.
Your Finance day. Joint sessions included.
Your Product day. Joint sessions included.
Your Customer Success day. Joint sessions included.
- 08:00
Registration opens
Registration, coffee, croissants, and networking
The Lounge
- 09:00
Plenary
Welcome to SaaSiest Amsterdam - Executive Edition!
The Plenary
Daniel NackovskiCo-Founder, SaaSiest
Thomas SjöbergCo-Founder, SaaSiest
- 09:30
Talk
Malleable Software: When Everyone Can Build, What Makes a Great Product?
The Plenary
- Dave KilleenField CPO, Pendo
- 10:00
Talk
Talk
Speaker announced in September
The Plenary
- 10:20
Break
Coffee, snacks, and networking
The Lounge
- 11:00to 12:40
Executive rooms, block 1
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
Your CEO room. The others run in parallel.
Your Revenue room. The others run in parallel.
Your Finance room. The others run in parallel.
Your Product room. The others run in parallel.
Your Customer Success room. The others run in parallel.
11:00 to 12:40
CEO room
CEOs and founders at B2B SaaS companies · 11:00 to 12:40
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
- 11:00to 11:20
Talk
Talk title announced in September
- Jeroen De WitCEO & Founder , Teamleader
- 11:20to 11:40
Talk
We Were Told to Kill Services. Turns Out, It Was Our Moat.
Christian de WaardCEO, Effectory
- 11:40to 12:10Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
From SaaS to AI-native: What does it actually take to transform an existing software company?
Adding AI features is one thing. Transforming an established SaaS business into an AI-native company is something entirely different. Hear what CEOs already on the journey have changed across product, technology, people, GTM and business model, what it cost, what went wrong and what impact they've actually seen.
- Table 2
Pricing your AI offerings: What actually works?
Seats, usage, credits, or outcomes? A peer exchange on which AI pricing models customers accept, which protect margin, and which looked good on paper and failed in the renewal conversation.
- Table 1
Revenue room
CROs, CMOs and sales and marketing leaders · 11:00 to 12:40
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
- 11:00to 11:20
Talk
Talk title announced in September
Madhav BhandariVP of Marketing, Storylane
- 11:20to 11:40
Talk
Talk title announced in September
- Joris van LeeuwenChief Revenue Officer, Lucanet
- 11:40to 12:10Round 1 of 2
Roundtable
Round 1. 2 tables run at once.
Choose 1 of 2- Table 1
Your pipeline is moving too slowly: How do you actually shorten the sales cycle?
Where are deals really getting stuck, and what can you do about it? Compare the practical changes GTM teams are making across qualification, discovery, demos, stakeholder engagement, procurement and legal to remove friction and get good deals over the line faster.
- Lilia MedaghriChief Sales Officer, Ringover · Roundtable host
- Table 2
Everyone is using AI in GTM. Who is actually making money from it?
Sending more emails or summarizing calls isn't business impact. Compare where GTM teams are using AI to actually move commercial numbers, more revenue, higher conversion, lower CAC or reduced costs and which use cases have delivered measurable results.
Evelina Petrova-op den KelderVP Revenue Operations, Adyen · Roundtable host
- Table 1
- 12:10to 12:40Round 2 of 2
Roundtable
Round 2. 2 tables run at once.
Choose 1 of 2- Table 1
Our pipeline generation has fallen off a cliff. What are you doing about it to drive new pipeline?
The old pipeline playbook isn't producing like it used to. Compare what's actually generating qualified pipeline today, which channels and tactics teams are doubling down on, what they've stopped doing, and where they're finding new sources of demand.
Jillian AlsCMO, Leadfeeder · Roundtable host
- Table 2
Your customers are asking ChatGPT who to buy from. How do you make sure you show up?
Software discovery is moving beyond traditional search as buyers increasingly turn to LLMs for research and recommendations. Compare what companies are doing to become visible and recommended in AI-generated answers, how they're measuring it, and whether it's actually translating into pipeline.
- Sjeel KosterCMO, SourceWhale · Roundtable host
- Table 1
Finance room
CFOs and finance leaders · 11:00 to 12:40
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
- Opens with
Workshop
AI Finance Hackathon: Put AI to Work in Your Finance Function
This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
No coding experience required. Bring your laptop and a finance problem worth solving.
- Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 11:00 to 12:40
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
- 11:00to 11:20
Talk
Talk title announced in September
- Dave KilleenField CPO, Pendo
- 11:40to 12:10Round 1 of 2
Roundtable
Round 1. 1 table
- Table 1
From AI Feature to AI Product: What Does Good AI Product Strategy Actually Look Like?
- Table 1
- 12:10to 12:40Round 2 of 2
Roundtable
Round 2. 1 table
- Table 1
When Engineering Gets 3x Faster, What Becomes the Bottleneck?
- Table 1
Customer Success room
CCOs and CS leaders · 11:00 to 12:40
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
- 11:00to 11:20
Talk
How CS leaders can prove ROI to customers to drive retention and renewal — even without perfect product data.
- Anika ZubairFounder & CEO, The Customer Success Pro
- 11:20to 11:40
Talk
Talk title announced in September
- Sophie SteinmeijerChief Customer Officer, TOPdesk
- 11:40to 12:10Roundtables
Roundtable
Roundtables. 2 tables run at once.
Choose 1 of 2- Table 1
AI agents or CSMs? What is better done by humans?
Compare where CS teams are successfully using AI agents today, what they're keeping human, and why. Share real use cases and discuss how AI changes the role of the CSM, customer coverage and the economics of scaling CS.
Saahil KarkeraVP Customer Success , Plusgrade · Roundtable host
- Table 2
NRR doesn't grow by itself – What is your team actively doing to drive expansion?
This table goes beyond measuring NRR and compares the actual plays CS teams are using to grow existing accounts. Share what's working across expansion, adoption, stakeholder engagement, upsell and cross-sell and what is actually moving the number.
Io MichelsHead of Customer Success, Channable · Roundtable host
- Table 1
- 12:40
Lunch
The Lounge
- 14:00to 15:00
Executive rooms, block 2
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
Your CEO room. The others run in parallel.
Your Revenue room. The others run in parallel.
Your Finance room. The others run in parallel.
Your Product room. The others run in parallel.
Your Customer Success room. The others run in parallel.
14:00 to 15:00
CEO room
CEOs and founders at B2B SaaS companies · 14:00 to 15:00
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
- 14:00to 14:20
Talk
Talk title announced in September
Wietske van HeesManaging Director, Appical
- 14:20to 14:40
Talk
Talk title announced in September
Bas SmeuldersCo-Founder, Sendcloud
Revenue room
CROs, CMOs and sales and marketing leaders · 14:00 to 15:00
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
- 14:00to 14:30Round 1 of 2
Roundtable
Round 1. 1 table
- Table 1
Winning the enterprise: What does it actually take to win enterprise size deals?
Moving upmarket means bigger opportunities, but also more stakeholders, longer cycles, procurement, security and greater perceived risk. Compare how companies are breaking into enterprise accounts, building champions, navigating complex buying processes and becoming the safe choice when competing against established players.
Tim van HattemCCO, Whitevision · Roundtable host
- Table 1
- ThenRound 2 of 2
Roundtable
Round 2. 1 table
- Table 1
If technology is no longer your moat, what is, and how do you build for it?
Products and features are becoming faster and easier to replicate. Here we’ll discuss what can create a durable competitive advantage instead, brand, distribution, data, community, ecosystem, customer relationships or something else,and what companies are deliberately building today that competitors will struggle to copy tomorrow.
- Table 1
Finance room
CFOs and finance leaders · 14:00 to 15:00
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
- Opens with
Workshop
AI Finance Hackathon: Put AI to Work in Your Finance Function
This is an instructor-led, hands-on hackathon for CFOs and senior finance leaders.
AI can already automate and improve a significant amount of work across the finance function. The challenge is knowing where it actually creates value, and how to implement it.
In this session, we'll identify high-impact use cases, look at best practices, and then actually build them.
Using tools like Claude Code, Lovable and the systems already in your finance stack, you'll build AI agents, workflows and automations that solve real finance bottlenecks, from reporting and forecasting to analysis, reconciliation and repetitive processes.
Work individually or pair up with another finance leader, with experts in the room to help you build and troubleshoot.
The goal is simple: leave with something that works. A workflow, agent or automation you can take back to your finance team and continue using or developing, plus practical examples of what other CFOs are building and where AI is delivering real value today.
No coding experience required. Bring your laptop and a finance problem worth solving.
- Jonathan TeirCo-Founder, Greenstep · Host
Product room
CPOs, CTOs and product leaders · 14:00 to 15:00
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
- 14:00to 14:30Round 1 of 2
Roundtable
Round 1. 1 table
- Table 1
The AI-First Product Team: Which Roles, Processes and Skills Still Matter?
- Table 1
- 14:30to 15:00Round 2 of 2
Roundtable
Round 2. 1 table
- Table 1
Pricing AI: Seats, Usage, Credits, Outcomes or Just Bundle It?
- Table 1
Customer Success room
CCOs and CS leaders · 14:00 to 15:00
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
- 12:10to 12:40Round 1 of 2
Roundtable
Round 1. 1 table
- Table 1
Churn prevention: From red flag to re-engagement – What's your playbook for saving at-risk customers?
Spotting an at-risk customer is the easy part. Compare the actual re-engagement, re-onboarding and intervention plays CS teams use when usage drops, champions leave or engagement disappears and what's actually working to bring customers back.
- Table 1
- 12:30to 13:00Round 2 of 2
Roundtable
Round 2. 1 table
- Table 1
How do you quantify and prove the ROI you create for your customers?
How do you make customer value measurable when your product doesn't directly generate € or $ revenue? Compare how other CS teams quantify and communicate ROI, from value reports and QBRs to hours saved, outcomes achieved and business cases that help champions justify the investment internally.
- Table 1
- 15:00
Break
Coffee, snacks, and networking
The Lounge
- 15:30to 16:10
Executive rooms, block 3
CEO, Revenue, Finance, Product and Customer Success run in parallel. Pick a room to see what happens inside.
Your CEO room. The others run in parallel.
Your Revenue room. The others run in parallel.
Your Finance room. The others run in parallel.
Your Product room. The others run in parallel.
Your Customer Success room. The others run in parallel.
15:30 to 16:10
CEO room
CEOs and founders at B2B SaaS companies · 15:30 to 16:10
Build a better company. Honest conversations about leadership, growth, hiring, funding and the decisions only the CEO can make. Open to CEOs and founders of B2B SaaS companies, and no one else.
- Programme
Talk and tables for this block are announced in September.
Revenue room
CROs, CMOs and sales and marketing leaders · 15:30 to 16:10
The conversations every sales and marketing leader should be having. Demand generation, pipeline, enterprise sales, pricing, customer expansion and what actually drives predictable growth in today's market.
- Programme
Talk and tables for this block are announced in September.
Finance room
CFOs and finance leaders · 15:30 to 16:10
Roll up your sleeves and build. A hands-on workshop: you leave with automations, workflows and tools your finance team can use the next morning, and a head start on your 2027 budget.
- Programme
Talk and tables for this block are announced in September.
Product room
CPOs, CTOs and product leaders · 15:30 to 16:10
Build products customers actually want to pay for. Scaling product teams, shipping faster, making better decisions, and turning AI into real customer value instead of a slide deck.
- Programme
Talk and tables for this block are announced in September.
Customer Success room
CCOs and CS leaders · 15:30 to 16:10
Keep customers longer and grow them faster. Retention, expansion, onboarding, customer health and proving the value of CS.
- Programme
Talk and tables for this block are announced in September.
- 16:10
Talk
Talk
Speaker announced in September
CEO, Revenue, Finance, Product & Customer Success
The Plenary
- 16:30
Closing Words
CEO, Revenue, Finance, Product & Customer Success
The Plenary
- 16:40
Reception
Drinks, snacks, and networking
The Lounge
- 19:00
Doors close
Featured Speakers
Learn from operators. Not professional speakers.
A small number of talks in every room. Practical stories, honest lessons and the decisions behind the outcomes.
Dave Killeen
Field CPO, Pendo
Sophie Steinmeijer
Chief Customer Officer, TOPdesk
Christian de Waard
CEO, Effectory
Anika Zubair
Founder & CEO, The Customer Success Pro
More than a one-day event
This is a proven executive format.
The SaaSiest CEO and Executive Networks already bring senior leaders together across Europe through standing peer networks, private gatherings, leadership dinners and hundreds of facilitated sessions every year. SaaSiest Amsterdam is that trusted community, opened up for one day.
13 standing peer networks · 700+ CEO & Executive members · 250 network sessions / year · 1,000+ B2B SaaS companies
“Being part of the CEO Network for the past three years has been incredibly valuable. The insights, connections, and real-world advice I've gained from other CEOs in the network have been very valuable.”
Vigleik Takle
CEO, Simployer
“It's been such a revelation to be part of the SaaSiest CEO Network. It's a place where you can share and learn both challenges and wins and it helps you accelerate to the next level. It's also a place where you have the opportunity to be a bit vulnerable and use that to become better.”
Merel van der Lei
CEO, Wyzetalk
How to get a seat
Two ways in
B2B SaaS executives
€349 ex VAT · application required
For Director-level and above at B2B SaaS companies past roughly €2M ARR or 20 employees. Every application is reviewed by us within 48 hours. If the event is a fit, you'll receive a private registration link. If it isn't, we'll tell you honestly.
Apply to joinInvestors & service providers
€1299 ex VAT · application required
Fewer than 1 in 10 seats in the room go to investors, advisors and service providers, combined, at C-level, founder or equivalent. Same price, same terms, for everyone who isn't running a SaaS company. Every application is reviewed within 48 hours. When they're gone, they're gone.
Apply to joinPartners
Partners in the room. No competing vendors.
Partners are part of the room, not outside it. They join the same discussions, contribute expertise and build real relationships with the executives attending.
Community partner
Event partner
Event partner
Event partner
Event partner
Event partner
Event partner
Event partner
Practical
Date
Wednesday 7 October 2026. Doors 08:00. Program 09:00 to 17:00. Drinks reception until 19:00.
Venue
HQ The Conference, Generaal Vetterstraat 51-A, 1059 BT Amsterdam.
Getting there
15 minutes from Schiphol. 15 minutes from the city centre by car. Walking distance from metro 50 and 51 and bus 62. 1,000+ public parking spaces nearby.
Format
One day. Five executive rooms. Role-based talks and roundtables. Long breaks for 1:1 conversations.